The text is all printed in one colour - and here's the tricksy bit - facsimiles of all the artworks have been litho printed on coated gloss paper and are individually "tipped in" on each right hand page. as you can see...
|Electro-luminescent Car Component off/on by GTF|
|Currency by Tom Hingston & Robert Del Naja|
|Untitled by KAWS|
|Radioaktivtat by Mason Wells|
So who and what were Artomatic? Their roots were as a silkscreen printer founded by Tim Milne in 1982 who then branched out into print and production management specialising in creatively driven projects. In the early 2000's they took a space with a shop front in the trendy Great Sutton Street in Clerkenwell and set up a "print library" with examples of materials, processes and file copies and a gallery space. Design companies signed up (and paid) to become members and in 2001, the figure of signed up members was around 450. There was a real buzz and a great sense of excitement and there was some excellent talent there. Robert Gaddie and Daniel Mason (both of whom I still work with) were both at Artomatic.
"Artomatic is in a position to bring aspects of such jobs, the same level of understanding that is put into branding aspects. We have something to say to the industry and the world would be a poorer place without us." Sadly, later that year they went bust and ceased trading. The shop closed and some of the library was bought by Gavin Martin for their PrintLounge concept.
Most people will remember Artomatic with great affection (...although not George Fearnley from Longford Press who wrote to Printing World bemoaning the loss of £54,000 when Artomatic went into liquidation!) They genuinely were a very forward thinking organisation with great ideas and a real drive to make print special. It was a shame that they did not survive. The last I heard of Tim was that he moved to New York.