The creative solution explores the notion of ‘real magic’ and plays on the common water theme through refraction. Lee Goater, working with photographer Mezz Davies captured a combination of site specific location photography and studio shots. Layers of sediment are suggested through the use of stacked typography, line work and photography. A series of six A5 cards folded to A6, held together in a card wallet has been produced as one of the collateral items.
You can read more about the project and about Lee's other work on the following blog: http://www.septemberindustry.co.uk/lee-goater/