It is printed on our StarFine White, which is an uncoated paper, but as you can see, the reproduction is excellent - both with the solids and the fleshtones. The 300gsm cover is hot foiled blocked in gold metallic foil and the text is printed on 130gsm.
The superb printing is by Absolute Ink who are based in East London. Design and art direction is by the in house team at Ted Baker.
This is how the two sizes look side by side:
You can read more about it here:
All in all, it's a great campaign - look out for it.